What is Internet Traffic?

Internet traffic is the flow of data in the Internet. It includes web traffic, which is the amount of that data that is related to the World Wide Web, along with the traffic from other major uses of the Internet, such as electronic mail and peer -to-peer networks.

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How is internet Traffic Measured?

Internet traffic is measured using a test called "ping" is used to measure round-trip travel time along major paths on the Internet. There are several servers in different areas of the globe perform the same ping at the same time. Each test server then compares the current response to past responses from the same test to determine if the response was bad or good on a scale of 0 to 100. The scores from all test servers are averaged together into a single index: the traffic index.


The "traffic index" is a score from 0 to 100 where 0 is "slow" and 100 is "fast". It is determined by comparing the current response of a ping echo to all previous responses from the same router over the past 7 days. A score of 0 to 100 is then assigned to the current response depending on if this response is better or worse than all previous responses from that router.


Now, according to wikipedia, web traffic, on the other hand, is the amount of data sent and received by visitors to a web site. It makes up a large percentage of internet traffic. This is determined by the number of visitors and the number of pages they visit. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth. — not all web traffic is welcome.

There are companies offer advertising schemes that, pay for screen space on the site in return for increased web traffic/visitors. Sites also often aim to increase their web traffic through inclusion on search engines and through SEO.


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